Your brand called. It wants a better story.
About Me
Who I Am and What I Believe
I am Afrah Asmar, the creator of Memo-Randoms. I believe good marketing is about more than just getting attention. It is about saying the right thing, in the right way, to the right audience. Over the years I have learned that clarity, creativity, and timing are what make a message stick.
The Story Behind Memo-Randoms
Memo-Randoms started without a business plan or a grand launch. Clients came to me for projects outside my agency work, and one job quickly led to another. Before long, I was building strategies, crafting campaigns, and shaping brand voices for clients who wanted to work directly with the person creating their strategy and content.
What I Bring to the Table
With sixteen years in marketing, I have developed and led work for brands such as Nutella, Coca-Cola, Unilever, Mercedes-Benz, HSBC, Pizza Hut, and Hyatt. My expertise in bilingual content and cross-cultural strategy means I know how to make ideas resonate in both Arabic and English - not just translated, but tailored - so they work naturally across industries, platforms, and audiences.
I have launched new brands, refreshed established ones, and created campaigns that land wherever they go. From social media strategies to full-scale content plans, my work blends strategic clarity with creative execution, ensuring every word, image, and idea has a job to do. My work has also been recognized internationally with the Global Recognition Award, underscoring a consistent record of strategic and creative excellence.
Why Clients Hire Me
Clients come to me because they want content and strategy that feel human. They want ideas that travel well across cultures and markets. And they want to work with someone who can bridge creative vision with measurable results.
WHO I WORK WITH
Memo-Randoms is just me at the core which means every project gets my full attention from the first idea to the final draft. For bigger jobs, I pull in a small circle of designers, developers, and media pros I have worked with for years. They are people who share my standards for quality and my obsession with getting the details right.
Your Turn